Top 5 Beauty Retail Apps in Russia: Q2 2025 Performance

During the second quarter of 2025, the top beauty retail applications in Russia showed varied performance trends on a unified platform, combining both iOS and Android data.

Gold Apple: beauty store maintained a robust presence with weekly downloads peaking at approximately 99K in early April. However, a gradual decline followed, ending the quarter at around 72K. Active users also saw a decrease from 5M to about 3.9M.

ЛЭТУАЛЬ: косметика, парфюмерия experienced fluctuations in downloads, starting at 78K and reaching a high of 89K in the second week of April. By the end of June, downloads settled at approximately 73K. Active users showed a declining trend from 2.3M to about 1.8M.

РИВ ГОШ: интернет магазин had a stable download pattern, ranging from 26K to 29K. Active users, however, saw a notable fluctuation, starting at 441K, peaking at 524K, and closing the quarter at 338K.

Подружка: магазин косметики showed consistent weekly downloads, averaging around 20K. Active users initially increased from 252K to a peak of 353K in early May before declining to 244K by the end of the quarter.

Buy Siberian demonstrated a steady download rate, starting at 11K and decreasing to 7.5K. Active users grew significantly from 100K to a peak of 168K, before slightly decreasing to 132K by the end of June.

These insights, sourced from Sensor Tower, provide a glimpse into the dynamic landscape of beauty retail apps in Russia. For more detailed analytics, visit Sensor Tower.